For the past few decades, a lack of comprehensive understanding of RSA’s vast potential as a global network created gaps in effectively mobilizing stakeholders – which include 30,000 Fellows, trustees, speakers, award recipients, staff members, researchers, partners, funders, and media – towards a common vision.
But today, we are in a much-needed transition. We have an opportunity to maximize the impact and relevance of a truly global RSA.
Art of Change serves as a short to mid-term public campaign vehicle that leverages Fellowship engagement to rally all RSA stakeholders around one unifying question: “What are the mechanics of social changemaking that make sense in the 21st century?”
As longer-term strategies are being developed, we can bridge the past to the future by showcasing and amplifying the best of RSA in the present through a focused microsite.
Featuring the fellowship:
stories of change within the RSA
1. Activate Fellowship influencers and aligned partners
Alexa Clay | U.S. Director
2. Show commitment to diverse narratives and perspectives
Chuck Redmond | Vice President
Venture Philanthropy Partners
3. Advance RSA's social change goals through grassroots networks
Terry Mazany | Founder
Chicago Community Trust
4. Advance thought leadership goals through institutional channels
Ahnna Smith | Executive Director
DC Workforce Investment Council
Establish RSA as a global leader in social changemaking
By showcasing a focused narrative that’s centered around RSA’s greatest asset – a global network of 30,000 Fellows – audiences are able to quickly grasp RSA’s leadership role within the world of ideas and action.
+ Clarity of promotional assets
The Art of Change microsite promotes RSA-relevant content like interviews, case studies, and frameworks around social change, to become a dynamic and emergent body of work that communicates RSA’s fullest potential in one snapshot.
+ Targeted programmatic partnerships
Attaching outcomes to public-facing outreach can incentivize funding and partnership leads. Each inspiring and thought-provoking change story is a potential opportunity to amplify the reach of impact by cross-activating mission-aligned organizations and networks.
Developing a narrative experience of the RSA ecosystem will help internal and external stakeholders have a unified orientation into the broader landscape.
Establish trust and legitimacy around shared values and aligned purpose among stakeholders.
+ Deeper understanding of existing Fellowship
Discovery phase interviews will unearth a deeper understanding of existing Fellowship expertise, resources, institutional affiliations, and opportunities for engagement.
+ Foster cohesion
Cohesive and coordinated calls to action signal leadership both internally and externally to different stakeholders. An engaged and excited Fellowship unified around a singular vision becomes an army of ambassadors that can drive us to the next stage of RSA’s strategic plan.
+ Create a fulfilling Fellow experience
Developing and testing different forms of involvement for and with new connections will strengthen opportunities for networking, collective action, and engagement pathways.