ABOUT

Hosan Lee

As a Design Strategist, Researcher, and Founder, Hosan focuses on overlooked problems that shape people’s day-to-day existence at scale.

In 2011, years before “loneliness epidemic” entered mainstream vocabulary, social disconnection was an overlooked problem. Hosan’s research had shown that empathy and connection – foundational to happiness, health, and collective behavior change – are developable skills, and therefore scalable. She founded a startup (TABLETRIBES) to put this into practice. Through 100+ format iterations with 3,000+ users across five cities, she created a repeatable playbook for conversation design and facilitation at scale.

Now she applies these insights to aging, shifting how people relate to each other, to products, and to later life itself. Products designed for later life are rejected by those who need them, products actually needed often don’t exist, and cultural narratives haven’t caught up with rising expectations for how products and services integrate into our lives. Her research maps what’s failing, what’s missing, and where design, market, or policy action might shift the system toward better outcomes.

She is completing an MDes in Design Futures at the Royal College of Art and is a guest researcher at the Helen Hamlyn Centre for Design. She studied at Johns Hopkins University and Art Center College of Design. Her work has been featured in the New York Times, Financial Times, Forbes, Fortune, and Washington Post. She is based in London and Munich, with time spent in Zurich and Washington, DC.

AGING FUTURES

AGING FUTURES

TABLETRIBES

TABLETRIBES

OXFORD STREET

OXFORD STREET

SELECTED ADVISORY WORK

SELECTED ADVISORY WORK