Hosan is a design strategist working on overlooked problems at the intersection of consumer markets and systemic change, with a focus on shifting cultural and commercial outcomes in domains where mainstream structures are failing people.

Previously, she founded a company dedicated to building social connection and empathy at scale. Now she’s applying the same rigour to ageing and longevity. Her current research explores how to build a pro-ageing consumer product ecosystem by 2050. She traces product adoption failure across multiple countries, and investigates how cultural narratives, identity, and market structures interact across the value chain.

She is completing an MDes in Design Futures at the Royal College of Art and is a guest researcher at the Helen Hamlyn Centre for Design. She studied at Johns Hopkins University and Art Center College of Design. Her work has been featured in the New York Times, Financial Times, Forbes, Fortune, and the Washington Post. She is based in London and Munich, with time in Zurich and Washington, DC.