01 / TableTribes · 2012–2018

What does it take for strangers to connect?

BUILDING SOCIAL INFRASTRUCTURE FOR EMPATHY

TableTribes · project video · 37 seconds
Why I started it

Putting research into practice.

The “loneliness epidemic” entered U.S. mainstream discourse in 2017. But in 2011, social disconnection and the decline of empathy was already an everyday experience being warned of as a crisis by researchers. People had more ways to contact each other through social media, yet confidence in the ability to build meaningful in-person relationships was shrinking drastically.

Research on empathy, social networks, and social isolation gave me a way to investigate that problem. Mental health services addressed symptoms. Community programs addressed access. Tech platforms addressed planning logistics. Nothing was practically designed for how people actually form trust and connection during the time of encounter.

I started TableTribes as a way to put research into practice. The working premise was that empathy – and its byproduct, connection – at its core was a skill that could be developed through practice. The gatherings tested what it would take to give strangers regular opportunities for conversations. The ambition was to build a network that could sustain those connections across communities.

Over six years, the startup grew from live gatherings into a facilitation methodology and a mobile product prototype. Each stage tested how to make participation easier, bring different perspectives together, and support others in organizing their own conversations.

3K+People reached
5Cities
100+Format iterations

Design process

Venture development, conversation and facilitation design, live prototyping, product development, and methodology documentation.

Project period

TableTribes · 2012–2018
No. 68 precursor · 2011–2012

Practice

Social entrepreneurship
Community building
Design research

Primary outputs

Gathering formats
Facilitation playbook
Mobile product prototype

02 / Prototypes

From curated dinners
to community conversations.

The work developed through three gathering formats. Each responded to a limitation or opportunity in the previous one, from the demands of a formal dinner to the challenges of conversations about race and politics.

No. 68 Project · 2011–2012

No. 68: curated dinners

As co-founder and cultural director of No. 68, I helped develop curated dinners with facilitated dialogue. The guest application, shared meal, and conversation format gave strangers a way to talk beyond their usual social and professional circles.

Read the Case Study

No. 68 fortune cookies with printed conversation prompts
No. 68 Project · fortune-cookie conversation prompts.
Design decision

Use a shared meal, guest curation, and facilitated dialogue to give people a starting point.

What happened

Nine events reached 300 participants, generating $70K in ticket sales and sponsorships.

What changed next

Guests wanted the dinners to continue, but the format required substantial time and resources. This led to the more accessible Picnic Series.

03 / Process

How the gatherings
were designed.

The details mattered: what guests were asked before arriving, how a topic was introduced, who spoke, and how the group moved through a conversation.

a.

Make it easier to join

Fortune cookies introduced conversation topics through a familiar, playful object. Random selection took the pressure off any one guest to choose the subject.

b.

Give everyone a role

There were no keynotes, panels, or designated experts. Application questions asked guests to share something personal before arriving, and the format made room for everyone to contribute.

c.

Sequence the conversation

The program moved between smaller conversations and the wider group. Facilitators used the sequence to help people become comfortable speaking and to give them time to process the discussion.

d.

Help other organizers

The Picnic Manual set out preparation, collaborator roles, guest curation, and event delivery. It recorded what organizers needed to run a gathering beyond the original team.

Primary output / Facilitation playbook

TT Picnic Manual

The facilitation manual

A guide for local organizers.

The manual translated experience into a practical framework for organizers. It brought together preparation, collaborator responsibilities, guest curation, and event delivery so the format could be carried beyond its original team.

  • A seven-week preparation timeline
  • Organizer and collaborator roles
  • Guest curation and engagement guidance
  • Event sequencing and checklists

Read the Picnic Manual

Mobile product development / 2015–2018

Taking the idea into a mobile product.

The mobile prototype let people find nearby participants around a shared interest or activity. I developed user flows, wireframes, and a functional prototype to explore how technology could make spontaneous, face-to-face conversations easier to arrange.

Developing the platform required resources beyond founder capacity, leading the work toward institutional partnerships.

Civic Hall / 2017–2018

Civic Hall residency

As Entrepreneur-in-Residence at Civic Hall in New York, I documented the methodology, built relationships, and explored institutional support for the work.

Two TableTribes mobile prototype screens for choosing an activity and finding nearby people
Mobile platform · prototype screens, 2016–2017.
View selected project records & press
Early TableTribes outreach experiments using local partners and Twitter
Early outreach experiments · local partnerships and social invitations.
Two archived participant responses to TableTribes gatherings
Participant feedback · individual accounts from the project archive.
Archived Financial Times coverage of TableTribes from September 2017
Financial Times · selected coverage, 2017.
Fortune coverage: We’re Racist Because We Don’t Understand Each Other. A Techie Has a Solution
Fortune · Ellen McGirt, July 11, 2016.

04 / Supporting research

The research behind
TableTribes.

Research on empathy and social connection gave me a starting point. The gatherings became a way to explore what those ideas meant in practice, from the first invitation to the way a conversation unfolded.

Signals of social disconnection

Understanding the conditions around the encounter.

This retrospective scan brings together published research and concerns recorded in the project archive. The domains helped frame where TableTribes could intervene.

Social

Fewer people to talk with

Empathy decline (48% over 30 years per Konrath); shrinking discussion networks (down to 2 on average per Brashears); increasing social isolation

Design response

Create repeated opportunities to talk beyond existing circles.

Brashears, 2011 ↗ · Konrath et al., 2011 ↗

Technological

Contact without closeness

Social media eroding well-being; attention spans diminishing; leisure screen time up, offline socializing down

Design response

Use technology to help people meet, with the encounter taking place face to face.

Turkle, 2011; Wisdom Hackers essay, 2014

Economic

Transactional social interaction

Erosion of third places; professionalization of networking; commodification of connection

Design response

Test transaction-free formats through the Picnic Series.

No. 68 case study; project archive

Environment

Proximity without community

Urban density without togetherness; transitional mobility in cities

Design response

Give newcomers a setting and an invitation that did not depend on knowing a host.

Wisdom Hackers essay, 2014; project archive

Political

Conversations across difference

Declining social trust (UK: 60% to under 30%); rising conservative nationalism; civic disengagement

Design response

Create facilitated settings for sharing experiences across social and political differences.

Radius project records, 2015

Cultural values

Making room for connection

Empathy dismissed as “soft skill”; relationship depth undervalued; productivity prioritized over connection

Design response

Make personal experience and reciprocal participation central to the format.

Wisdom Hackers essay, 2014; Picnic Manual

05 / Sources & artifacts

Project documents
and references.

Original documents, selected project records, and the research bibliography support the story told here.

Methodology

TT Picnic Manual

The organizer framework: roles, preparation, curation, and event delivery.

Read the manual ↗

Original inquiry

Wisdom Hackers essay

The 2014 essay articulating the inquiry into sustainable empathy.

Read the essay ↗

Browse the research bibliography
  • Brashears, M.E. (2011) ‘Small networks and high isolation? A reexamination of American discussion networks’, Social Networks, 33(4), pp. 331-341.
  • Brown, B. (2012) Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead. New York: Gotham Books.
  • Cigna (2018) Cigna U.S. Loneliness Index. Bloomfield, CT: Cigna.
  • Damasio, A. (1994) Descartes’ Error: Emotion, Reason, and the Human Brain. New York: Putnam.
  • de Waal, F. (2009) The Age of Empathy: Nature’s Lessons for a Kinder Society. New York: Harmony Books.
  • Goleman, D. (2006) Social Intelligence: The New Science of Human Relationships. New York: Bantam Books.
  • Granovetter, M.S. (1973) ‘The strength of weak ties’, American Journal of Sociology, 78(6), pp. 1360-1380.
  • Konrath, S.H., O’Brien, E.H. and Hsing, C. (2011) ‘Changes in dispositional empathy in American college students over time: A meta-analysis’, Personality and Social Psychology Review, 15(2), pp. 180-198.
  • Lieberman, M.D. (2013) Social: Why Our Brains Are Wired to Connect. New York: Crown Publishers.
  • Murthy, V. (2017) ‘Work and the Loneliness Epidemic’, Harvard Business Review, September 2017.
  • Putnam, R.D. (2000) Bowling Alone: The Collapse and Revival of American Community. New York: Simon & Schuster.
  • Rifkin, J. (2009) The Empathic Civilization: The Race to Global Consciousness in a World in Crisis. New York: Jeremy P. Tarcher/Penguin.
  • Seligman, M.E.P. (2011) Flourish: A Visionary New Understanding of Happiness and Well-being. New York: Free Press.
  • Turkle, S. (2011) Alone Together: Why We Expect More from Technology and Less from Each Other. New York: Basic Books.
Continuing the inquiry

Building TableTribes changed my understanding of trust, participation, and product adoption.

 

Now explored through the future of aging ↗

© 2026 Hosan Lee. All rights reserved.